Alaska Sea Grant offers online course about how to direct market seafood to the consumer

The Alaska Seafood School, which is part of the Alaska Sea Grant program, will offer an Introduction to Starting and Operating a Seafood Direct Marketing Business class over five sessions from 5:30-8 p.m. on Mondays and Wednesday, from Oct. 22 through Nov. 5.

This introductory course presents content on the development and management of a successful seafood direct marketing business from inception to operation. The practical application of business planning, obtaining financing, permitting, feasibility analysis, marketing, and operational aspects of a seafood direct marketing business will be introduced.

The course will be delivered online, primarily by lectures and class discussions, supported by four homework assignments that are individualized to assist you in developing an action plan for your business.

At the end of the course, the student will understand and be able to use the appropriate managerial and decision-making tools that are needed to start and run a seafood direct marketing business.

The course is designed for commercial fishermen with little or no experience in direct marketing, who want to onboard or custom process and direct market their catch in various ways. The course costs $125 and will be taught in five sessions, from 5:30-8 p.m. on Mondays and Wednesdays, Oct. 22, 24 and 29; and Nov. 1 and 5.

• 2018 Fall Seafood Direct Marketing Class Outline

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