Applications open for the 2020 Path to Prosperity competition, this year with a focus on minority-owned businesses

Nick Schlosstein, left, and Leah Wagner of Foundroot seed company operate their farm stand in Haines. Foundroot was one of the two 2019 winners of the Path to Prosperity business development competition.

In a time of economic upheaval, resilient businesses are needed more than ever. The 2020 Path to Prosperity (P2P) Competition aims to identify and support resilient, relevant, and innovative Southeast Alaskan businesses. Many of the winning businesses over the years have focused on food, including in 2019 with Foundroot seed company of Haines and Village Coffee Company of Yakutat winning, but there have been guitar manufacturers, ski makers, and other non-food businesses that have won.

This year, the competition is focused on supporting minority-led businesses and is now accepting applications for its eighth competition cycle. Twelve applicants will be selected as finalists to advance to Round 2 and receive an all-expenses paid trip to Juneau to attend Business Boot Camp. They also will receive one-on-one mentorship and consulting that they can use to help write their business plans and grow their businesses after Boot Camp. Two winners will be selected from the pool of finalists to win $25,000 each to start or grow their businesses.

Each year, Path to Prosperity aims to improve the program for entrepreneurs. Based off of feedback from past program participants, key insights by the McDowell Group, and in an effort to further align the program with Spruce Root’s core mission, the program will be making the following changes:


In the past competition cycles, two winners were selected to win awards of $25,000 for consulting and technical assistance to grow their business. This year, the program will expand the use of these awards to include long-term capital expenditures, such as equipment.

Justyne Wheeler of Village Coffee Company in Yakutat. Village Coffee Company was one of the two 2019 winners of the Path to Prosperity competition.

“At Spruce Root, we believe that through the business planning process, entrepreneurs are able to identify what they really need to take their business to the next level. We want the award to align with that fundamental belief,” program administrator Ashley Snookes said. “We still want to see the award being used for the capacity development of the entrepreneurs, but we recognize that along with that development, entrepreneurs may want and need to purchase equipment or other fixed assets.”.

Awards will not be able to be used for short-term purchases such as payroll or rent but are open to be individualized according to the business plan. Businesses that are able to make a strong case for how their award purchases will catapult their business forward will stand a greater chance of winning the competition, especially for businesses that do so by emphasizing the triple-bottom-line impacts of their business.


COVID-19 is disrupting daily operations for businesses throughout the nation, and Southeast Alaska is no exception.

“Applications are open as usual beginning April 1st, but other aspects of the competition will adapt with the changing health and economic environments of today,” Snookes said.

Instead of conducting in-person community visits, Spruce Root will be working virtually with community catalysts and leaders to encourage entrepreneurs to apply. As Business Boot Camp in September nears, Spruce Root will hold Boot Camp in person only if it’s safe to do so. The content of Boot Camp will be adapted to meet the changing needs of consumers.

“Demand for products and services that remain relevant and meet the needs of consumers is still as strong as it was six months ago, but what consumers want and need has changed,” Snookes said. “More than ever, Path to Prosperity will deliver content that’s relevant to today’s economic climate.”

Businesses that are looking to develop new products or services to adapt to the COVID-19 pandemic are strongly encouraged to apply.

Round 2 Scoring

This year, program administrators will be simplifying the Round 2 score sheet and providing finalists with a template that aligns with the new scoring guidelines.

“Business plans are as unique as the businesses they capture on paper. We hope that a shorter set of criteria and an optional template will enable entrepreneurs to work more clearly through what can be an intimidating and lengthy process,” Snookes said.

The program will also be shortening business plan submissions to a maximum of 30 pages (not counting the financial model). The template and shortened score sheet will go hand in hand with coaching and workshops from Spruce Root and other partner organizations to assist business as they develop business plans that work dynamically with their business.

Minority Focus

One of the unique opportunities in Path to Prosperity this year is the program’s focus on minority-led businesses.

“Southeast Alaska is a diverse region, and we hope the program will be especially beneficial to Alaska Natives and other minority communities this year,” Snookes said.

The 2020 program is sponsored largely by the Minority Business Development Agency, which defines minority-led businesses as United States citizens who are Asian, Black, Hispanic, Hasidic Jews, Native American, and Pacific Islanders. Ownership by minority individuals means the business is at least 51 percent owned by such individuals.

Timeline for 2019 Path to Prosperity Competition:

  • April 1, 2020 – Applications Open
  • May 31, 2020 – Applications Due at 11:59 PM
  • July 1, 2020 – Finalists Announced
  • September 18-20, 2020 – Business Boot Camp in Juneau, AK
  • December 7, 2020 – Round 2 Business Plans Due
  • February 2021 – Winners Announced

To apply or learn more, please visit

Over the past seven years, Path to Prosperity has received applications from 271 applicants in 23 Southeast Alaskan communities. We have trained 86 finalists at our award-winning Business Boot Camp and have awarded 15 finalists $510,000 to start or grow their business.

Path to Prosperity is a Spruce Root program that was started as a collaboration between Sealaska and The Nature Conservancy. Spruce Root is committed to assisting Southeast Alaska’s people and businesses to reach their full potential through loan capital and support services to promote economic, social, cultural, and environmental resiliency.

Foundroot, Village Coffee Company win $25,000 each in 2019 Path to Prosperity business development contest

Nick Schlosstein, left, and Leah Wagner of Foundroot seed company man their farm stand in Haines. Foundroot was one of the 2019 winners of the Path to Prosperity business development competition.

Two Southeast Alaska businesses — Foundroot seed company of Haines and Village Coffee Company of Yakutat — recently were selected as winners of the 2019 Path to Prosperity economic development contest. As winners, Foundroot and Village Coffee Company were awarded $25,000 each for consulting and technical services. The winners were announced on Feb. 5, during the 2020 Mid-Session Summit hosted by Southeast Conference in Juneau.

Foundroot is an open-pollinated seed company run by Leah Wagner and Nick Schlosstein in Haines that sells vegetable, herb, and flower seeds proven for Alaskan growing conditions. On their small sustainable farm in Haines, Foundroot is growing seed varieties that are adapted to Alaska’s climatic challenges and have sent seeds to over 65 different communities throughout the state. Teaching their customers how to save their own seeds and supporting their gardening and farming endeavors is integral to the company’s philosophy. Foundroot’s mission is for all Alaskans to feel confident growing food, no matter the scale, and fostering self-reliance and a deeper sense of food security for us all.

Justyne Wheeler of Village Coffee Company in Yakutat. Village Coffee Company was one of the two 2019 winners of the Path to Prosperity competition.

Village Coffee Company is a drive-thru espresso shop in Yakutat run by Justyne Wheeler that serves custom coffee drinks and homemade pastries crafted from locally-sourced ingredients, including fresh salmonberry upside down cake and spruce tip tea. In the small community of Yakutat, Village Coffee Company has found itself serving many regulars, who oftentimes drive up in 4x4s or forklifts to get their daily cup. Village Coffee Company works closely with the community to be as environmentally sustainable as possible. They provide coffee grinds for composting; use compostable stir-sticks, cups, and packaging; and source locally when possible.

These two companies were chosen from 13 finalist businesses from Southeast Alaska (including the Sitka Food Co-Op and M/V Adak Short- and Long-Term Rentals from Sitka) that participated in the Path to Prosperity’s Business Boot Camp in September in Juneau. They were chosen from 43 businesses from 12 Southeast Alaska communities that applied for the 2019 Path to Prosperity contest.

The following businesses were selected as 2019’s finalists:

  • Business Name, Applicant, Location
  • Alaska Costal Seaweed, Theresa Abbas, Juneau
  • Around the Bay Lodging, Susan Ritchie, Wrangell
  • Foundroot, Leah Wagner and Nick Schlosstein, Haines
  • Gale Force Gardens, Stephanie Jurries, Craig
  • Jellyfish Donuts, Brianna Krantz, Ketchikan
  • Kaawu Shellfish Co., Anthony Lindoff, Hoonah
  • Kootéeyaa Koffee House, Lee Wallace, Saxman
  • M/V Adak Short- and Long-Term Rentals, Brendan and Rachel Jones, Sitka
  • Sagebrush Dry Gear, John Peterka, Kake
  • Sitka Food Co-Op, Keith Nyitray, Sitka
  • Tamico, Inc., Carrie J. K. Martinsen, Petersburg
  • Tommaso Shellfish, James Greeley, Whale Pass
  • Village Coffee Co., Justyne Wheeler, Yakutat

An aerial view of the gardens at Foundroot.

At Boot Camp, the finalists learn about triple-bottom-line principles, worked with mentors, and received one-on-one counseling on how to develop their business models and plans. Following this intensive business training weekend, the finalists spent two months working with Spruce Root business coaches to create thorough business plans and pitch videos to be submitted to the judges. The winners are selected based on the feasibility, social impact, and environmental sustainability of their businesses.

Path to Prosperity is run by Spruce Root, Inc., and is made possible through a partnership with The Nature Conservancy and the Sustainable Southeast Partnership. Since the first competition in 2013, Path to Prosperity has received over 300 applications from Southeast Alaskan small business owners and entrepreneurs across 22 communities. The program has trained 89 finalists at Business Boot Camp and awarded 15 winners $510,000 to build their businesses. All of the participants have been trained in the “triple bottom line” approach to building a business by learning to measure their profitability as well as the environmental and social impacts of their business. Previous competition winners include Skyaana Coffee Co. (Klawock), Barnacle Foods (Juneau), The Salty Pantry (Petersburg), Port Chilkoot Distillery (Haines), Icy Straits Lumber (Hoonah), and others.

The Village Coffee Company trailer.

Spruce Root is an Alaska Native-run CDFI (Community Development Financial Institution) that provides local entrepreneurs with access to business development and financial resources in the form of loan capital, business coaching, workshops, and competitions. Together these programs support both new and existing businesses in Southeast Alaska and empower business owners through increased self-sufficiency.

Applications for the 2020 Path to Prosperity competition will open on April 1 and will close on May 31. This year there will be a focus on minority-run businesses.

To learn more about Path to Prosperity or Spruce Root’s other services (such as small business loans), visit their website at or email