The Alaska Farm Bureau announces the $5 Per Week Alaska Grown Challenge – a statewide campaign to increase consumer spending on Alaska Grown products with the goal of strengthening local economies and increasing Alaska’s food security.

The Kenai Peninsula Chapter of the Alaska Farm Bureau, in partnership with the Kenai Soil and Water Conservation District and several other local organizations (including the Sitka Local Foods Network), launched the $5 Per Week Alaska Grown Challenge on May 5, in honor of Alaska Agriculture Day. Now the Challenge is going statewide with the help of social media, Alaska Farm Bureau chapters, and local food advocates across the state.

“We’d like to see the state investing in agriculture the way it invests in the resource extraction industries,” said Heidi Chay, district manager of the Kenai Soil and Water Conservation District. “After all, everyone needs to eat, and Alaska is at the end of a very long and vulnerable food chain. The signs of agriculture’s growth potential are all around us. … However, if the state can’t or won’t invest in agriculture the way it should, it’s on Alaskan consumers to take the lead. That’s why the District joined with local partners last month to launch the $5 Per Week Alaska Grown Challenge. We’re calling on Alaskans to invest a small part of their food dollars in the future of Alaskan agriculture, by spending $5 per week per person year-round. Farmers market season is a great time to start.”

Sitka residents will be able to participate in the Challenge by purchasing local veggies at the Sitka Farmers Markets this summer. The markets take place from 10 a.m. to 1 p.m. on alternate Saturdays, July 4, July 18, Aug. 1, Aug. 15, Aug. 29, and Sept. 12, at the Alaska Native Brotherhood Founders Hall, 235 Katlian St.

“I’m excited by the prospect of growing local producers pocketbooks with the $5 Per Week Alaska Grown Challenge in Sitka,” said Lisa Sadleir-Hart, Sitka Local Foods Network Board President. “It’s about supporting local foods and your neighbors as well as giving your body the benefit of fresh food. I plan on spending at least $5 a week on local food and doing it at the Sitka Farmers Market makes absolute sense.”

The Challenge calls on Alaskans to spend $5 per week per person on Alaska Grown products year-round. With farmers market season just around the corner, this is the perfect time for Alaskans to commit to investing a portion of their consumer dollars in the future of Alaskan agriculture.

Agriculture has played an important role in Alaska’s history. Today it is a growing industry with increasing numbers of farms producing food, forage and fiber for local consumers, as well as peonies and rhodiola for sale around the world.

Although farm production is rising, the economic potential of Alaskan farms is far from realized.  More than 95 percent of Alaska’s food is imported, which means that most of our food dollars are leaving the state.

Are Alaska farmers prepared to scale up to meet increasing demand? Yes. According to the Alaska Division of Agriculture, 67 percent of Alaska farmers surveyed indicate that they would increase production if they had more market options. Meanwhile, a warming climate and the rapid adoption of season-extension technologies such as high tunnels are creating more favorable conditions for agriculture.

The Alaska Farm Bureau is calling on every resident in Alaska to join the $5 Per Week Alaska Grown Challenge. If every Alaskan spent $5 per week on Alaska Grown products, year-round, it would have a $188 million dollar impact.

Why buy Alaska grown? Not only are you supporting Alaskans and boosting our economy, you’re also getting a fresher, tastier, more nutritious product. In a blind taste test, 82 percent of Alaskans surveyed could taste the difference between products grown here and those shipped up. Adults and kids say Alaska grown is sweeter, fresher-tasting and crispier.

The $5 Per Week Alaska Grown Challenge isn’t hard. The key, simply enough, is to eat what grows here. You can find a wide variety of produce and value-added products like bread, jam and pickles at farmers markets throughout the summer. Alaska Grown carrots, potatoes, cabbage, milk and barley products (flour, couscous and even pancake mix!) are available year-round in local grocery stores, joined by lettuce, tomatoes, cucumbers and broccoli during the growing season. Local farms produce meat, poultry, eggs and honey, which are available direct from the farm and at locally-owned retailers. Farmers grow more than just food; Alaska also has cut flower and natural fiber industries with products available. Local restaurants, breweries, distilleries and wineries purchase local products to use in their recipes. And don’t forget our local seafood products.

Not sure where to find Alaska Grown? Check out the $5 Per Week Alaska Grown Challenge website (http://www.alaskafb.org/challenge/) where you will find links to local and statewide resources including the Alaska Grown Source Book, a list of local producers and farmers markets. Be sure to ask for Alaska Grown when you are eating out as well.

Take the challenge: $5 per person per week. You’ll help local farmers, boost the local economy, increase Alaska’s food security, and eat better too. Sign up for the challenge here, http://www.alaskafb.org/challenge.

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